marketing

Give your customers an experience

October 16, 2010

For the fourth of July this year I found myself “volunteering” to help my wife sell drinks at a vendor booth for her event class. In between carrying pallets of RC Cola and convincing people to spend $2 a bottle I noticed something really interesting. Dozens of people had long sticks with a spiral cut [...]

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Email Marketing – Getting Opened

November 4, 2009

I noticed a pattern of behavior in my use of email that I wanted to share with you, and some thoughts on correcting it. Let me start my sharing a little information about my email use.  I have several email accounts, from the business specific accounts to the general use account that I give out [...]

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Seth Godin on why marketing is too important to be left to the marketing department

September 24, 2009

Seth Godin is exceptional as always!  I absolutely love seeing Seth speak, he cuts through it and gets his story told in such an elegant way.  Here he is speaking at last years Business of Software conference. – Make software that connect! I recommend you read the following books by Seth:

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I Learned A Marketing Secret From A Pilot

May 10, 2009

Do you know how to make people think you’re a god?  So I’m sitting in the Philly airport waiting for my next connecting flight to Phoenix and just wanted to share an experience I had on my last flight. The pilot started the flight by saying, ‘Great news folks, we’re going to get to our [...]

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